DIGITAL ANALYTICS
Individuals interact with content on blogs and social media platforms by subscribing to Facebook pages, following Instagram accounts, engaging with Twitter profiles, and watching videos on YouTube. Social media networks employ AI and algorithms to customize content for each user based on their browsing history, interests, and content consumption habits. Political parties and politicians can leverage digital analytics to comprehend these patterns of content consumption and user responsiveness.
TRD Edge Digital Analytics Services
As a political consulting firm in India, we provide three different types of analytics that help us comprehend political campaign management.
Descriptive analytics
We can examine a variety of visitor metrics and characteristics, such as bounce rate, exit rate, geography, age, and gender, as well as device, browser, and content engagement rates.
Predictive Analytics
Using this, we can determine whether people will favour a particular political figure or candidate. Big data analytics allows us to forecast the results.
Prescriptive Analytics
On the basis of consistent analysis of the insights, politicians or political parties might modify or reengineer the content strategy to bring better results.
WHY CHOOSE TRD Edge for
Political Consulting?
We’re among the leading consulting firms in India, adept at managing diverse political advertising scenarios to ensure successful election outcomes for you and your party. We’re frequently approached by various political parties seeking to amplify the reach of their events on social media. We offer a comprehensive suite of services tailored to the needs of different political parties, bolstering their political advertising efforts.